Would You Wear a Crystal If It Smelled Amazing?
Supermodel and entrepreneur Bella Hadid has launched a groundbreaking fragrance brand named Ôrebella (pronounced “aura-bella”), marking her debut in the beauty industry. This isn’t just another celebrity fragrance—it’s a revolution wrapped in crystal.
Ôrebella introduces the radical concept of “skinification” of fragrance, where perfume transcends its traditional role to become an integral part of your skincare ritual. Think of it as liquid meditation in a bottle that happens to smell like heaven.
The Innovation: Bi-Phase Magic
Ôrəlixir™ Base Layer
An alcohol-free sanctuary enriched with snow mushroom and five moisturizing oils: camellia, almond, olive, jojoba, and shea. This nourishing foundation hydrates while it enchants.
Aromatherapeutic Top Layer
Essential oils and responsibly sourced fragrance ingredients designed to uplift your mood and energy. It’s not just scent—it’s emotional alchemy.
Dermatologist-tested, vegan, cruelty-free, and free from over 1,300 EU-banned ingredients. Because luxury shouldn’t compromise your values.
The Fragrance Collection
Salted Muse
A woody marine symphony blending sea salt accord, fig, pink pepper, sandalwood, and amber. It captures that golden hour by the sea when everything feels infinite.
Window2Soul
Romance in liquid form featuring lemon, mint, jasmine, and rose. Clean, soft, and effortlessly feminine—like springtime captured in crystal.
Blooming Fire
Warm and exotic with bergamot, clove, jasmine, and patchouli. It conjures barefoot evenings on tropical islands where time stands still.
Nightcap
The latest addition, inspired by Bella’s connection with her horse. A cozy blend of vanilla, spicy ginger, and cardamom for intimate, slow evenings.
Crystal Aesthetics & Raw Gold
The packaging draws inspiration from Bella’s mother’s vintage perfume collection, reimagined through a crystal lens. These aren’t polished gems—they’re raw crystals with intentional imperfection. The caps gleam with “raw gold,” not shiny or polished, just glinting enough to catch light like an ancient heirloom.
It’s ancient-future aesthetic—bottles that could belong on the set of Dune or be discovered in a mystical Ojai thrift store. The ritualistic application encourages mindfulness: shake, spray, massage into skin, and let the magic unfold.
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Because sometimes, the most beautiful rebellion is choosing to smell like your dreams. ✨