Annah Venzal
Assistant Product Manager
📧 annah.venzal@gmail.com
📱 +33 7 83 26 15 16
📍 Toulouse / Paris
✨ Immediate Availability
🚗 Driver's License
Profile
🎓
Education
Master's in E-commerce & Digital Marketing from Toulouse Business School
💼
Experience
2 years in fashion industry with Baserange (product catalog & digital)
🎯
Focus
Product development in fashion & luxury sector
💡
Strengths
Autonomous, creative, strong initiative & analytical mindset
🌍
Languages
Professional English (written & oral), Native French
✨
Passion
Fashion trends, blogging, creativity, precision & aesthetics
Key Competencies
Product Catalog Creation & Management
E-commerce Strategy & Digital Marketing
Sales Performance Analysis & KPI Tracking
Commercial Calendar Planning
Competitive Intelligence & Benchmarking
Social Media Management & Content Strategy
E-merchandising & Cross-selling
Project Management & Team Collaboration
Professional Experience
September 2023 - August 2025 • 2 Years
E-commerce, Product Catalog & Communication Assistant - Alternance
Baserange • Toulouse, France
- Created and maintained complete product catalog with detailed product descriptions, technical specifications, and pricing
- Managed product photography coordination and image optimization for e-commerce platform
- Developed and implemented SKU organization system for inventory management
- Analyzed sales performance data and created comprehensive weekly/monthly reports with actionable insights
- Tracked key performance indicators (conversion rates, average order value, bestsellers)
- Created commercial calendars aligned with collection launches and seasonal trends
- Planned and executed online collection launches with strategic product positioning
- Optimized product page content for SEO and user experience
- Conducted competitor analysis and market benchmarking studies
- Monitored fashion industry trends and competitor pricing strategies
- Managed social media content strategy and community engagement
- Coordinated with design team on visual merchandising and brand consistency
- Assisted in email marketing campaigns and newsletter creation
- Collaborated with customer service to optimize product information based on customer feedback
- Maintained relationships with suppliers and coordinated product information updates
Key Achievement: Took exclusive ownership of Pinterest strategy, implementing content calendar, product pinning strategy, and SEO optimization, achieving +2500% revenue growth from the platform within one year
April 2023 - September 2023
E-commerce & Communication Assistant - Internship
Baserange • Toulouse, France
- Updated product references across e-commerce platform (Shopify)
- Monitored inventory levels and coordinated stock updates with warehouse team
- Created statistical sales reports analyzing product performance by category, season, and channel
- Developed data visualization dashboards for sales tracking
- Managed daily social media posting schedule across Instagram, Facebook, and Pinterest
- Created engaging visual content and copy for social media campaigns
- Implemented e-merchandising strategies including product recommendations and upselling
- Designed cross-selling initiatives to increase average order value
- Translated product descriptions and marketing materials (English/French)
- Assisted in customer communication and multilingual support
May 2022 - June 2022
Event Assistant - Internship
Projet X • Toulouse, France
- Organized Cybersecurity Meetings Occitanie 2022 event with 200+ attendees
- Managed communication strategy including email campaigns, social media promotion, and press releases
- Provided general event assistance including logistics coordination and attendee management
- Created merchandising materials for event registrations and subscription packages
- Conducted SWOT analysis for event positioning and competitive differentiation
- Analyzed internal resources and external market opportunities for event growth
- Coordinated student delegations and managed academic partnerships
May 2021 - June 2021
Communication Assistant - Internship
At Home • Toulouse, France
- Modified website design elements using WordPress CMS
- Updated subscription features and improved user flow
- Created and distributed weekly newsletters with curated content
- Wrote weekly blog articles on interior design trends and home décor
- Managed social media content calendar for Twitter and LinkedIn
- Created engaging posts with visuals and copy to grow audience engagement
Education
2023 - 2025
Double Master's Degree
Toulouse Business School, France
Master Programme Grande École & MSc E-commerce & Digital Marketing
E-commerce, offline & digital marketing, social media strategy, blog creation, data analytics
2022 - 2023
Year at TBS Barcelona - Luxury & Fashion Management
Toulouse Business School, Spain
Luxury and fashion management (distribution & creation), human resources management
2021
Semester at USN, Norway
University of South-Eastern Norway
Strategic management, consumer behavior, project management, intercultural management
2020 - 2023
Bachelor in Business Management
Toulouse Business School, France
2020
Baccalauréat ES | Mention Bien
Lycée Raymond Naves, Toulouse, France
Skills & Tools
Shopify
WordPress
Canva
Google Analytics
Google Suite
Microsoft Office
Excel
Microsoft Teams
Trello
Slack
Asana
Notion
Fastmag
Pinterest Business
Instagram
Facebook Ads
Want to Know More?
Explore my portfolio to see my work, passions, and creative projects
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