Fashion Is Getting Weird — And Bershka’s All In

Bershka’s New 3D Footwear Collection

Where Y2K aesthetics meet virtual reality in fashion

I went on the Bershka website the other day, just casually scrolling, and ended up stumbling across something that completely pulled me out of my usual shopping mindset. Instead of the usual pieces I’d expect, like simple basics or trend-forward staples, I saw something completely unexpected: a collection of chunky, futuristic sneakers that looked like they were designed for a video game. Curved metallic textures, oversized soles, and a whole vibe that screamed Y2K meets virtual reality.

Bershka’s new Out of Core 3D footwear collection immediately caught my attention, and honestly? It’s hard to ignore. In January 2025, Pinterest predicted that immersive, tech-inspired fashion would define the year, and Bershka has leaned straight into that forecast.

Pinterest’s 2025 trend predictions were all about the growing influence of digital culture on fashion. With the rise of the metaverse, virtual reality, and AI-driven creativity, Pinterest foresaw fashion becoming more immersive — blending physical garments with futuristic, tech-inspired details. It’s no longer about just clothes; it’s about creating an experience, blurring the lines between what’s real and what’s digital. Bershka’s Out of Core collection is a perfect example of how brands are tapping into this trend, not just with their designs but by integrating digital technology into the shopping experience itself.

A Trend at the Crossroads of Digital and Real

The Out of Core collection dropped on March 14, 2025, both online and in select stores, pushing the boundaries of what we expect from fast fashion. These aren’t just shoes; they’re pieces that merge nostalgia with the present, tapping into that Y2K vibe while adding a totally digital layer. Think metallic finishes, sculptural shapes, and tech-inspired designs that feel straight out of a VR game. Bershka didn’t just play it safe with this drop — they’re pushing the boundaries of where fashion can go.

The Collaboration

This collection is a collab with RAL7000STUDIO, a design house known for its futuristic approach to fashion. Out of Core embraces tech references like memory algorithms, external drives, and virtual reality-inspired silhouettes. The collection mixes the boldness of the early 2000s with the digital era — silver-flower sneakers, VR trainers, boxing boots, and Mary Jane-inspired shoes, all wrapped in 3D textures. The pieces feel like something you’d wear when you’re stepping out of a game and into the streets.

The Impact of 3D Fashion

And let’s talk about the tech: it’s not just the designs that are impressive. Bershka is using cutting-edge 3D technology to bring this collection to life. They’ve partnered with 3DLook to incorporate virtual try-ons, using AI-powered body scanning and virtual fitting rooms to help customers experience the shoes and apparel before committing. This is a smart move, not only to enhance customer experience but also to reduce returns — a huge problem for online retailers.

Price Point and Range

The prices reflect the innovation behind the designs, but they’re still in line with Bershka’s affordable ethos:

Mary Jane-style sneakers: €69.99
Silver-flower and VR-inspired trainers: €89.99–€99.99
Boxing-style boots: up to €139
Western-inspired heeled boots: €139

Accessories start at €12.99, and apparel (like T-shirts and hoodies) is around €45.99. Not bad for sneakers that feel like they belong in a sci-fi movie.

Why It Matters

This drop isn’t just another seasonal release. Out of Core is proof that brands can blend the past, the present, and the digital future into something that feels relevant and exciting. Bershka is setting a new standard for how we think about fashion in the age of the metaverse, and I’m here for it.

It’s clear that fashion isn’t just about looking good anymore — it’s about imagining how we interact with the world around us, both physically and digitally. If this collection is any indication, we’re in for a weird, exciting future of fashion that’s only just getting started.