The project was doomed by a mix of industry chaos, shifting priorities, and creative roadblocks:

Hollywood Strikes: The 2023 Writers Guild of America (WGA) and Screen Actors Guild (SAG-AFTRA) strikes halted most TV productions. Since ACOTAR was still in early development, this delay made it harder for the project to regain momentum.

Disney’s Changing Strategy: Hulu, originally an independent streaming platform, became fully controlled by Disney in November 2023 after the company bought out Comcast’s remaining stake. Since then, Disney has cut back on expensive, high-risk projects, favoring franchises they already own (Marvel, Star Wars, Pixar). ACOTAR, a complex fantasy adaptation requiring big-budget world-building, didn’t fit their new priorities.

Ronald D. Moore’s Exit : As the showrunner, Moore was supposed to oversee everything from writing to production. When he left in July 2024, the project lost its key creative leader. Without a replacement, the show stalled

Genre Risks: Fantasy adaptations are expensive and unpredictable. While hits like Game of Thrones and The Witcher proved the genre’s appeal, other big-budget fantasy shows (like Amazon’s The Rings of Power) have struggled to justify their costs. ACOTAR, with its mix of romance and fantasy, may have been seen as too much of a financial risk..

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