Brand Spotlight
Why By Sahara Clothing Is the Darling of the Button-Detail Trend
If our last Trend Alert: Button Embellishments piece was all about why these little ornamental details matter in fashion right now, then By Sahara Clothing is the brand that's doing them the cutest way imaginable. Where others add buttons as an afterthought, By Sahara makes them part of the story — intentional, charming, and unmistakably chic.
By Sahara is a UK-based label built around timeless simplicity and thoughtful design. Founded with a passion for fashion that feels personal, it leans into easy silhouettes rooted in '90s elegance and updated for modern wardrobes — so every piece feels like something you want to wear, not something you just own.
What makes By Sahara especially relevant to the button trend isn't just that the buttons are there — it's how they're integrated. Take the Eau Set, for example: a fluid cotton cami and chiffon overlay where hand-sewn shell buttons line the neckline and hem, letting these tiny accents catch the eye without overpowering the outfit. They feel like jewelry that lives on your knitwear. This is exactly the kind of detail we explored in our previous Trend Alert: Button Embellishments, where the focus was on the power of small touches to elevate everyday pieces.
This balance of quiet detail and wearable style is a through-line for the brand. Across its collections — from the Macchiato and Espresso tops to dresses and knitwear — buttons aren't just functional closures, they're decorative punctuation. Placed thoughtfully, they elevate a simple knit into something that feels curated and considered.
The perfect middle ground
There's also a softness to the aesthetic that aligns perfectly with the current trend cycle. While fashion has recently flirted with maximalism or stark minimalism, By Sahara's button-embellished designs hit a middle ground: refined but not precious, stylistically confident without being loud. You could wear them to brunch with jeans and loafers, or style them up with a skirt and heels — they adapt to your rhythm.
Another piece of what makes By Sahara feel so real — and so cute — is its ethos. The brand embraces sustainability and slow fashion, designing pieces meant to live in your wardrobe season after season, not just one fleeting trend cycle. Each item is crafted thoughtfully, often in smaller batches, and with materials chosen for longevity and comfort.
In a moment when fashion feels both fast and fragmented, By Sahara reminds us why small design details matter — and why we're so drawn to button embellishments in the first place. They're tangible, tactile, and human. They catch the light when you move, and they make even a simple knit top feel like something you chose with care. That's what turns a trend into a wardrobe favorite — and what makes this brand one worth watching.
Shop the Button-Detail Collection
